Probably one of the most renowned shopping area of Los Angeles, restaurants and nightclubs, the Abbot Kinney Boulevard in Venice includes a variety of high-low culture and lifestyle, relaxed and relaxing, which causes people to flock to the west coast. The only attraction in Venice Beach, is the vibrant modern and elegant, eclectic hippie-meets-hipster mix of houses and bungalows, modest, restaurants and bars diving, thrift stores, boutiques and the best, everything which makes it perfect for an alternative to the flagship store sales in general.
With its long-awaited opening of the great Earth Day, April 22 is the new store is located in a 1920 to 1700 square feet craftsman style house, and in style with a real alternative that is designed for retail.
The construction of the store with the same commitment to quality and care that go into alternative clothing is the interior designer Danny Gonzalez. A 20-year veteran of the design industry with an impressive list of clients like Armani, Ferragamo and Henri Bendel, Gonzales has redesigned the store with a mixture of materials, equipment and surfaces to capture the recycled recovered vintage-inspired environmental and alternative touched his hand. "The style is sophisticated and subtle detail in the urban fabric, the treatment of paint and materials used throughout the space," describes the addition of your favorite songs are the door handles, boxes and containers old wood paneling recycled.
Creativity does not stop in, though. The highlight of the facade is a beautiful renovated garden-style High Line Park in New York, where guests can sit and enjoy the good weather throughout the year the only Southern California has to offer. To bring the vision of a lush, Alternatives is working with the local guru and owner of Rancho Los Angeles flowers, dandelion, clover Chadwick. The unique design philosophy inspired by the famous chef Thomas Keller, and aesthetics, "rooted in the observation of nature," Chadwick unique partnership agreements incorporate seasonal ingredients, it is natural that they often come from your kitchen.
Working with local designers, craftsmen and artists to illustrate the alternative lifestyle was very important for the founder and creative director, Greg Alterman began the first plans for its new store in 2009. "A key objective of the store is to support the real people behind our brand, and Abbot Kinney seemed the ideal solution," he said, adding that "Venice was the home of our first office in California for seven years that means a lot to us that we are back in the neighborhood. "
A reflection of your community focused on creative vision, plans to hold regular in-store events Alterman new and broader, like yoga on the back, to raise money for charity in the garden and art exhibition in multiple rooms . "We wanted the space, which not only serve as a store," he says, "but as a community that truly captures the creative energy alternatives and lifestyle brand."
With the creativity of DNA and 16 years of continuous success behind the team is now focused on alternative how to add the brand experience for customers. Executive Vice President Retail Sales and Strategy, Ari Bloom has meant that the new store will employ advanced technologies such as Wi-checkout stations with a touch of media practices for social interaction and integration of the Foursquare. "Open your store gives us the opportunity to offer our customers a brand really is not filtered. In addition, will feature design and technical innovations, which have never before seen in the frame of clothing retail," says Bloom said that the buyers is also a privilege to get a free onsite WiFi and store only discounts and special offers. "It 'an opportunity for us to build direct relationships with customers, and we look forward to replacing our connection to Venice to promote the community."
>>Alternative Apparel<<
>>Sale-Source-directory-Apparel<<